#usguys as I would define it is a Global community of marketing, social media and creative people wanting to promote each other, social media and to motivate conversation on those topics.
We were recently poised the question, on whether twitter was a pulpit or was it a network? Why can it not be both? One must not underestimate the benefits of building rapport. Thanks to Twitter I now know a bunch of people in the fields in which I am interested, that is a very valuable network. Twitter also lets me get the message out about things and ideas of which I care. Twitter is also a Choir. Surely #usguys represents that. A hundred people, singing in one voice, in different keys with the occasional solo, but we are all singing about the same thing.
When it comes down to it, Twitter is a means of communication, what you do with that means, is up to you.