I would like to break down these false truths so that you can see them as they are. Naked in the street, surrounded by their followers who can't seem to realize that the emperor has no clothes.
Myth 1: The Follow back
Most false prophets will tell you to follow back everyone who follows you. While I can appreciate this from a specific honor system angle this is not good for a quality standpoint. Not everyone who follows me is going to provide quality content or information. I consider twitter to be a battle of wits and the people I follow to by my army and I refuse to go into combat unarmed.Myth 2: Followers = influence
While it is true that having a large quantity of followers can help you to amplify your message but let me ask you, if you have 11,000 followers, how influence are they? Does anyone really care if they retweet your message? I recently saw an account with 11,000 followers (most likely added through a commercial service) that had a Klout score of 65. While Klout is not everything, it is still a tool. I like to say that Klout won't tell you what you are, but it can tell tell you where are. I only have 400 some followers and a Klout score of 61, you be the judge.Myth 3: You need a professional
A lot of prophets will tell you that you need a professional for whatever it is you are trying to do, improve your resume, increase your influence, whatever. I disagree. While there are times when a professional will be able to do things you don't have the necessarily technical skill to do, I wholeheartedly believe that I would rather have a highly motivated amateur than a bored professional. There is nothing that you can't do yourself given enough motivation and study.Whenever someone asks me what they need to do in order get more twitter followers I always tell them to be more interesting, after all, people follow interesting people. I know I do. In the whole business of social media there is only ONE buzz word that has any value.
Engage with your followers, engage with those you follow, by engaging with high profile and high influence twitter denizens you can help to amplify your own message. You do have a message right? You don't? Oh, well then you are doing it wrong.
Find me on Twitter @robertheadley